The General Services Administration (GSA) announced today it has tapped Hanna Kim to serve as the new director of its single sign-on service, Login.gov, with a start date of May 11.

GSA’s Technology Transformation Services (TTS) group said that Kim – who started in January as Login.gov’s first deputy director – will take over for Dan Lopez-Braus, who has served as director since September 2022.

Lopez-Braus will step down as director and continue to contribute technology leadership expertise as a senior advisor for TTS.

TTS Director Ann Lewis said in a statement that Kim “brings expertise at the intersection of policy, product leadership, and delivering digital products at scale, helping ensure that Login.gov will continue to meet millions of Americans where they are in accessing government benefits and services.”

Prior to her time at GSA, Kim served as the principal product manager for a new AI video product at Amazon. She also served as the head of global trust and safety for Prime Video.

Kim is also no stranger to public service, having served as a national security policy advisor across various executive branches, including the State Department, Defense Department, and Treasury Department.

“I’m excited to see Hanna take the reins of the Login.gov program and build on the progress Dan has made toward achieving IAL2 compliance and scaling the program to support critical benefits services and government applications,” Lewis said.

“She will lead the team to implement the recently-announced launch of an optimized pricing structure and a new pilot for selfie-based identity verification, both of which will empower even more agencies and programs to use Login.gov to benefit people nationwide,” she added.

GSA announced earlier this month that Login.gov will begin piloting the use of facial recognition technology in May. The pilot will allow users to match a live selfie with the photo on a self-supplied form of photo ID, such as a driver’s license.

Login.gov currently requires validation of a government-issued ID, like a driver’s license or social security number, and a phone number or address to verify identities.

The Login.gov platform acts as a “front door” to the Federal government, serving more than 40 agencies and over 100 million users.

Under Lopez-Braus’ leadership, Login.gov evolved from an emerging product to a government-wide provider of critical services. In the last year alone, over 30 million Americans signed up for a Login.gov account.

“Under Dan’s leadership, the program has become more effective and more secure, including: establishing a dedicated team to combat identity fraud, launching 24/7 phone support to users, launching in-person identity proofing nationwide in collaboration with the U.S. Postal Service, and more,” Lewis said. “[He] has played a key role in establishing a strong foundation for the future of Login.gov.”

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Grace Dille
Grace Dille
Grace Dille is MeriTalk's Assistant Managing Editor covering the intersection of government and technology.
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