Madison Gooch

Madison currently serves IBM clients and partners as the Vice President of watsonx, IBM’s generative AI platform, across the Americas. She joined IBM in 2014 and has held several sales, client success, go-to-market and leadership roles throughout her tenure.

Her former roles include being the Chief of Staff for the General Manager of Watson, leading the global sales organization for Conversational AI, AI and Data Science technologies, launching the first set of analytics cloud offerings in the Americas, and many technical and sales leadership roles, where her primary responsibility was to empower, coach and grow IBMers and directly engage with clients to ensure they realize business and technical success with IBM technology.

Currently, Madison is responsible for IBM’s generative AI technology stack and the go-to-market across the Americas, where she focuses on how generative AI will transform business through digital labor, productivity enhancements and revenue generation across use cases for customer care, conversational AI, employee experience transformation, and application modernization. Madison is passionate about AI, technology innovation, AI ethics, and most importantly, innovating with clients on how to solve their deepest business challenges.

Madison received her BBA from the University of Kentucky, with a major in leadership and administration. She lives in Louisville, Kentucky with her husband, a commercial pilot, and two-year-old son.